MARKETING CAMPAIGNS & BRANDING

I'm currently working with Eko to manage their marketing campaign for the launch of their new interactive series, #WarGames.

Previously, I acted as the lead Producer on the Marketing Campaign for the re-launch Red Bull Music Academy Radio in the US Market.  I planned and lead a brand immersion workshop with Red Bull’s senior management teams to clarify RBMA Radio’s positioning, benefits and values. After evaluating the workshop insights and conducting in-depth research, I teamed up with our creative team to craft coherent and cohesive brand positioning, manifesto, voice, identity, design systems and a creative platform to drive the message of the campaign. Our campaign culminated into several outputs, including out-of-home advertising, a magazine, online ads, and more.

This work was produced at Your Majesty Co. with Alvin Groen, Anton Strömberg, Alex S Kristensen, Josh Cohen, Eric Jarlsson and Johnny Chang, Sheridan & Co, Koalition, Brian Wilkens and Kris Delaney.

MOBILE APPS & DIGITAL PRODUCTS

I really enjoy managing the development of digital products as it's the most user centric type of project. The most notable I worked on was probably the Ken Burns iPad App. Ken Burns is America’s definitive documentarian, and with his wish to bring his work to a wider and younger audience, we joined forces to bring his films to the digital realm. Drawing on his entire 25-film oeuvre, it provides an experience that could only happen on an iPad. Far more than a library of his films, it’s a meticulously curated investigation of the most important themes in American history: Art, Race, War, Innovation, Hard Times and Politics.

My role on this project was to truly support Ken Burns team in terms of seeing his vision through in this medium that he was somewhat unfamiliar with, and but also to allow our team have the creative space to create something truly unique, beautiful and intuitive to users.  

This work was produced at Big Spaceship with Benjamin Bojko, Stephen Koch, Nooka Jones, Nathan Adkisson and Will Simon.

INTERACTIVE WEBSITES

I've had the chance to work on several exciting interactive sites, creating engaging experiences for users online. My favorite one was definitely Nature Valley Trail View. To bring nature to life online, we outfitted backpacks with Street View-style cameras and set out to trek three iconic parks: The Grand Canyon, Yellowstone, and the Great Smoky Mountains. Dirty and tired, but undaunted in our enthusiasm, we returned to our desks to design and develop a seamless, immersive experience that makes exploring these trails as easy and delightful as possible. During the process, I was able to take a deep dive into the usability and UX strategy of the site, by partnering with our UX designer in carrying out research, conducting user testing and facilitating bi-weekly retrospectives to ensure our strategic goals were met. 

This project was produced at Your Majesty Co. with Jens Karlsson, Sam Kantala, Tore Holmberg and Raed Atoui.

PHOTO, VIDEO & ANIMATION

The most rewarding video content I got to produce was a Trauma Therapy tutorial which we created as an animation.Therapy consultants and professors from the Open Heart Network approached us to help them spread the word about the Self-Tapping technique to refugees arriving in Europe daily, in order to help reduce symptoms of stress and trauma. The animated self-help video and website we developed, served as a tutorial that could easily be taught and shared by humanitarian workers and people on the field. The video is language and gender agnostic as well as ethnically neutral to speak to a wide audience. 

This project had an incredibly short timeline due to the urgency of the matter. I worked with our animator in order to create a storyboard that translated the client's vision and goals, by finding the right storyline and methods to share both the technique itself and explain it's positive effects in the clearest way possible - without using language. While our animator made the video, I created a website alongside our designer. 

This work was produced at Your Majesty Co. with Nina Amjadi, Jonathan Kinnander and Rachel Kalagher.